Friday 17 December 2010

BATTLE OF THE CHRISTMAS CARDS

So, as Christmas gets nearer it is time to choose the cards you will be sending to your nearest and dearest.
And whilst I was looking over the selection my family received this year, a thought occurred to me; essentially the card you send displays your personal style. Whether you go for the kittens in Santa hats or a retro graphic print- you are letting the person who receives that card know what your taste in design is. I think it is a really big decision, especially since often the cards you send to some people are the only communication you ever have with them.
Personally, the cards above are my favourite for this year. They are from the V&A and can be purchased from the website (link below). I really love the graphic print style of these cards, it has a very retro feel. I have a lot of retro 50s inspired art in my bedroom so this would definitely display my personal taste in design very well.
Will you be thinking more carefully next time you purchase your Christmas cards?

Wednesday 8 December 2010

SYMBOLS/BRAND INDENTS.

Recently I have been looking at design and more specifically the use of symbols.
If you think about it, the fact the shapes that somebody has designed are now nationally recognised as the symbols for something i.e. peace or the underground.








In terms of brand identity, a designer could create a brand identity for a relatively new company and as they become well known soon enough that simple brand identity will be enough for a consumer to recognise the company from the symbol alone.








  

Sunday 5 December 2010

CHRISTMAS IS COMING.

You know it's close to Christmas when the ad breaks are jam packed with wonderfully festive advertising campaigns. An old favourite has to be the coca-cola advert, a retro classic.
Advertising is a great way of getting people in the mood for a particular season or event, by creating the ultimate scenario that truly captures the feeling of the season/event.

The advert below is by far my favourite for this year- I LOVE this advert.
Everything about it, the cosy cottages, the snow, Jamie Oliver- everything!

http://www.youtube.com/watch?v=6BeDPNJrH9o