Wednesday 24 November 2010

SEX SELLS.

Recently I was searching the web looking for fragrances to buy my loved ones (and myself) for Christmas.
 On my search I stumbled across this interesting advert from Marc Jacobs.

Marc Jacobs is a known designer for producing ‘sexy’ advertising so initially I was not totally surprised by this advert. However on further inspection I discovered that the muscle man using an oversized bottle to cover his delicates was Marc Jacobs himself. To me this seems strange, as though his exploiting himself to sell his products.

However this advert did spur me on to go and smell the fragrance (which by the way is divine) I suppose the lesson from this advert is that sex does sell but most importantly the shock factor definitely gets you noticed. As we become more and more desensitised I wonder how far advertising companies will have to go to get our attention.

Who knows, the pages of our beautiful glossy fashion magazines could resemble Page 3 in a decade or so...

Saturday 20 November 2010

PUSHING THE BOUNDARIES.

I am very interested in advertising and hope to gain a career in it in the future. Because of my passion for it I am constantly on the lookout for advertising that inspires me and also that pushes the traditional boundaries.

Enter United Colors of Benetton:
Known for their controversial advertising that challenges social understanding and acceptance of gender, sexuality and race. Photographer Oliviero Toscani has created some absolutely briliant  images that have received both praise and complaints.
The pictures below and above are my favourite images from their array of different advertising campaigns. I think the images are both beautiful and thought provoking- such an important combination in advertising.