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Recently I have been looking at design and more specifically the use of symbols. If you think about it, the fact the shapes that somebody has designed are now nationally recognised as the symbols for something i.e. peace or the underground. |
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In terms of brand identity, a designer could create a brand identity for a relatively new company and as they become well known soon enough that simple brand identity will be enough for a consumer to recognise the company from the symbol alone. |
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